A collage of multiple design mockups for a cafe or drink shop, including logo ideas, color palettes, fonts, and menu items like smoothies, matcha, and bonus bowls, with images of customers at the counter and menu boards in the background.
Three colorful smoothie bowls topped with fruit, nuts, and toppings on white marble slabs with passion fruits, lime wedges, and kiwis around them.
A hand holding a green matcha drink in a clear plastic cup with a sticker and a white straw, in front of menu boards at a juice shop.
A smoothie stand in a shopping mall with a menu listing smoothies, bowls, and drinks. The stand has a green tiled front with white illustrations of fruits and the words "Sustainable" and "Bowl & Arc". In the background, there is a store named "Countd
Two pre-paid smoothie bowl cards showing colorful illustrations of various smoothie bowls with toppings, placed on a green fabric surface.
Interior of a cafe with a white wall featuring bold black text listing menu items: 'Smoothies, Coffee, Toast, Juices, Food, Vibes'. To the left, there are green plants on a wooden counter and two wooden stools with black metal legs in front of the wa
A close-up of a coffee cup being filled from an espresso machine. The cup has a decorative design and the logo "Bowl & Arrow" on it.
People shopping at a smoothie and juice stand inside a shopping mall with a modern design and high ceiling.
Person holding a takeout coffee cup labeled 'Bowl & Arrow' in a green and white patterned design, wearing a dark suit jacket.
Close-up of a bowl with layered food, including granola, berries, and chocolate, topped with red berries and a chocolate drizzle, held by a person against a background of green plants.
A woman placing an order at a smoothie and juice kiosk inside a modern grocery store, with two staff members behind the counter preparing drinks, and potted plants in the foreground.

Bowl and Arrow is a vibrant smoothie bowl store I’ve had the opportunity to shape across multiple touch points. I created hand-drawn illustrations, custom pattern systems, packaging for their smoothie bowls, and designed elements for their shop fit-outs, building a cohesive visual language that flows from product to space. More recently, I worked on their 10-year rebrand, evolving the identity to celebrate a decade of growth while refreshing the brand for its next chapter. The result is a layered, expressive system that feels playful, nourishing, and deeply connected to their food culture.