Text on a light-colored background with blue vertical stripes reads 'suki swim' in lowercase, italicized font.
Various tags and tags with product information, including brand name Suki Swim, designed in New Zealand, made in PRC, and details about material and washing instructions. The background is blurred with colors of blue, brown, and white.
Beach scene with umbrellas, beach chairs, a woven basket, seashells, a toy truck, oranges, and a 'Suki Swim' brochure overlayed on the sky and mountains in the background.
Paper bags with blue and white vertical stripes and the text 'suki swim' printed in blue, lying on a beige surface with shadows across the bags.
Child on beach wearing a striped wide-brim hat, white jacket with red hearts, and shorts, near the ocean with boats in background.
A young child with short blonde hair, wearing a white swimsuit with red trim and cherry patterns, sitting on a sandy beach near the ocean, holding a stick, with the ocean waves in the background.
Close-up of a child's knee and part of an arm on a sandy beach, with sand on the child's skin, wearing white shorts with a small fruit pattern and a red shirt, surrounded by sand and small rocks.
A pair of white underwear with red hearts hanging on a clothesline over a scenic tropical lake and lush green trees and mountains under a clear blue sky.
A white swimsuit with red heart patterns laid out on rocks outdoors
Child wearing yellow shorts with small colorful parrot print, sitting on a wooden surface, holding a container of watermelon slices.
Two pairs of children's ruffled swimsuits, one pink with cherry patterns and red ruffles, the other cream yellow with small yellow dots and ruffles, lying on concrete ground.
A young child climbing a tree wearing a white hat and yellow striped shorts in a sunny outdoor setting.
Six young children standing on a white ledge beside a swimming pool, with a large potted cactus plant on the right side and a plain white wall in the background. One child is in the pool.
A young child with curly blonde hair, wearing a white dress with a cherry pattern, sitting on a surface with ruffled edges, with her head bent forward and her face hidden.
Two pieces of children's clothing hanging on a tree branch in a sunny outdoor setting. One is pink with red stitching, and the other is yellow with small yellow accents. The background includes leafy branches and a sandy ground with shadows.
White swimming shorts with a pattern of small green and red olives laid flat on a sandy beach.

The Suki Swim brand world was created to bottle the feeling of Kiwi summers spent by the beach.

Hand-painted patterns, coastal tones and thoughtful swimwear design sit at the forefront, creating a playful and considered identity from first glance to final detail.

The signature blue and beige stripe draws from the natural tones of the coast, adding a timeless pattern element that carries throughout the wider identity system.