Open book with quote, closed books, candle, and a magazine or notebook on a white desk.
Green textured cards with white text reading "thank you" and "i think you are wonderful" placed on a white surface.
Open book with pages of text, black pen resting on it, a cloth with
Open book with the word 'journey' and a definition on the page.
Close-up of black book with embossed logo resting on a white bag with large black letters, placed on a white surface.
Open journal with the phrase 'Twenty one days of journaling questions your therapist would ask you' printed on the page.
Multiple open notebooks with lined pages and black covers arranged in a pattern.
A motivational message in a cardboard box that says 'one day at a time.' Below it, there is a small green card with the words 'thinking of you,' and a larger white card with the word 'journal.'

Journl is a brand rooted in slowing down, reflecting, and creating space for everyday thoughts to land.

I developed the visual identity and shaped the journal designs, building a visual direction grounded in calm, timeless simplicity.
An earthy palette of green and beige sets the tone, bringing a natural, understated warmth that feels steady rather than trend-led.

The result is a refined and considered identity that lets the practice of journalling take centre stage, with design that quietly supports rather than overwhelms.