Gray pickup truck parked in an empty parking lot against a white concrete wall.
Close-up of a man wearing a gray construction T-shirt with a partially visible logo. The background is blurred with green trees.

SIE Construction approached me to create a modern, trustworthy brand identity that reflected their quality workmanship and help them build a strong presence in the NZ building market. This logo was developed as a strong, clean wordmark, designed to feel professional, reliable and easily recognisable across residential and commercial applications.